Odopod

Girl Reporter: Adobe MAX edition

Just back from two days at Adobe MAX (I know MAX is a fake acronym and Deke and I toyed with making it "Max"; But I apparently got brainwashed by the giftbag, t-shirt, and MAX logo everywhere I turned for the past two days). Despite is unfortunately capitalized name, MAX  going on in beautifully useasonably warm San Francisco. The theme for the show this year: Connect. Discover. Inspire. MAX is traditionally a developer heavy show, but this year many of the sessions were geared toward design-types. The keynote featured Adobe's CTO Kevin Lynch, and the First Lady of California, Maria Shriver. This shot does not feature either of them.

While Adobe MAX can be a bit developer-focused, I did find an enclave of design types at Russell Brown's ADIM@MAX (whatcha gonna do with those caps, Deke?) ADIM, as some of you may know, is Russell Brown's notorious Art Director's Invitational Master class where creativity and sometimes clothing run free. The ADIM@MAX version was a little tamer, only naked 3D dinosaurs running free, while the people remained clothed, perhaps in 3D dinosaur shirts they created during the two day class. The real benefit was of course that everyone in the seminar got a copy of Adobe Photoshop CS4 One-on-One, and the five people who accurately told me what object I am holding in the book (no, I am NOT that lady with the paddle at the end, sheesh!) won copies of Adobe InDesign One-on-One hot off the presses to-day. (I haven't even removed the shrinkwrap on my copy yet.) Read more »